January 11, 2017

A Fresh New Face for the New Year

Hello Lovelies, it’s launch day here at Tiffaney Childs Photography, and I am so excited to share my newly rebranded and designed Showit5 website and journal with you! I have spent several months narrowing down the exact design and intention of my rebranding, and with the help of the lovely Brianna, from Palm & Co, it has all come to life. She is imaginative and gracious, but most of all PATIENT(Thanks again, Bri). I’m a little bit type A, and have pretty specific taste(Sorry, again, Bri). I wanted my rebrand to be about more than just the colors or fonts I have chosen(Do you know how many fonts there are?!?), but also the feeling someone has when they see my images displayed. I knew I fancied a site that was simple and elegant with a feminine touch. It wasn’t easy, and it has definitely been trial & error. I’m so happy with the final product, and love all of the little finishing touches throughout.

A few months ago, I started this process by picking colors and pretty images from Pinterest, as we all do, of course. I had no specific reason for choosing them other than they were pretty. I had no connection to the images. Nothing about that design felt right. So I scrapped that one, and started all over from scratch. I took a step back and decided that I needed to plan with better intention and purpose. I want my clients to see ME. The experience they will have should resonate when they visit my site. So I went old school, and I broke out the poster board, magazines, and glue sticks! I made a mood board circa “middle school art class”(you don’t get the year). I cannot tell you how inspired I was after putting it all together. Who new all it took was a little art project for me to see what I was searching for. Armed with my mood board and my favorite images from my travels, I spent a few late nights in front of my computer just staring and thinking. After looking at just about every hex color code that exists(there are a lot, trust me), I finally pulled out a palette that I found truly inspiring and felt like me. Then I contacted Bri(Seriously, get in touch with her, you won’t regret it), and the rest is history, as they say.

So here’s a little bit of the inspiration that I used for the design of the new site. From the awe-inspiring walls of a 16th century castle to a simple cup of tea(my favorite!). I have find so much insight in the details of life. Welcome! Take a look around, push all the buttons, and leave me a little note. I hope you love my new fresh face of 2017. I can’t wait to hear from you!



comments +

  1. Angela

    January 18th, 2017 at 8:13 am

    Beautiful images and I love the site design!

  2. Amanda

    January 18th, 2017 at 1:10 pm

    Your photos are ridiculously gorgeous. I’m always aiming to take lighter and airy photos. These are gorgeous. Also the site is great. It’s always amazing to hear the process we all take in building and rebuilding our brands.

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